You'll make drinking less feel like the EASY CHOICE with one simple skill

You know how when you're driving you can stick to 1 or 2 glasses? You just decide, and it's not that hard.

That's you making an intentional choice. Using your advanced brain (prefrontal cortex) instead of the pleasure-seeking primitive part.

When you use your advanced brain, you give yourself what you want both now AND long-term. So drinking less feels like the easy choice, because it's what you actually want.

In the Secret Society you'll focus on ONE simple habit to make

intentional choices. It takes 2 minutes a day but creates life-changing results.

Whether your version of "less" is going from a bottle a night to half a bottle, adding in a couple of alcohol-free days a week, or just finally feeling like you can stop when you meant to.

There's no single finish line here. There's just your version of feeling in control.

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Why the Secret Society WORKS:

🍾 Weekly Accountability that Gets Results – Research from Dominican University of California (source) found that people who wrote down their goals and sent weekly progress reports to someone were twice as likely to achieve them — 70% success versus 35% for those who kept their goals to themselves. Your weekly private check-in is built to be exactly that.

🍾 Easy Baby Steps – The easier something is, the more likely you'll do it. Simple, doable process that feels like "No big deal, I CAN do this."

🍾 Proven Method – Clear, simple process that's helped dozens of booze hounds build belief that they CAN change — including the ones who were sure they were "too far gone."

🍾 The Secret to True Fun – I'll let you in on my winemaking secret to maximize pleasure from wine so you naturally drink less and paradoxically enjoy it MORE.

🍾 Keep Your Social Life, FOMO-Free – Don't give up big nights out. Choose how you want any event to go. Get the buzz, the laughter, and the connection — you just skip the mess the next morning.

🍾 Total Anonymity – No live calls, no video, no group of strangers seeing your face. Your coaching happens over private text, just between us. You can do this whole program without a single person in your life — or in the group — ever knowing your name or your face.

🍾 No Need to Tell Your Friends – Keep this experiment completely private. No pressure from others' expectations, no difficult conversations, no one watching you order a soda water and wondering why.

🍾 Build Self-Trust – Become someone who drinks less without it feeling like a fight. Learn from slip-ups with curiosity, not self-judgment.

🍾 Actually Enjoyable – You'll look forward to your weekly lesson and check-in. Feel connected with fellow booze hounds from around the world, as much or as little as you want.

🍾 Minimal Time – 10-15 minutes for your weekly video + a couple of minutes for your daily habit. Changes happen alongside normal life.

🍾 Never Feel Like You're Missing Out – My hack for making intentional choices in the moment, so you keep the spontaneity and never feel like the boring one holding a soda water.

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How it works:

📹 Weekly Video Lesson (10-15 minutes) Each week I teach you one simple, doable strategy through a short pre-recorded lesson. Watch it on your own schedule, wherever and whenever suits you — no Zoom, no set time, no camera.

💬 Weekly Private Check-In This is where the real coaching happens. Every week, you check in with me 1:1 over private text messaging — share how your week went, get coached through whatever's coming up for you, and stay accountable without ever needing to show your face or say a word out loud to anyone.

👥 Optional Community Space If you want more connection, there's a private, judgment-free community where fellow intentional booze hounds share wins and support each other between check-ins. Totally optional. You're always in control of how visible you want to be.

🔒 Built for Real Privacy No live group calls means no one seeing or hearing you. This is coaching and accountability that fits entirely around your life, and stays entirely between us if that's what you want.

Why coach with Jules?

I'm not a former problem drinker who quit and now wants everyone else to quit too. I'm a former winemaker.

I spent years working in wineries across Australia, the US, and France, surrounded by people who loved to drink as much as I did — and I loved that life. I also spent years waking up with the kind of shame that comes from one too many nights of not knowing when to stop.

So when I finally decided to change my relationship with alcohol, quitting was never going to be the answer for me. What I actually wanted was to keep the parts I loved — the buzz, the connection, the pleasure of a good drink — without the parts I didn't.

It took me about three years to get there. But knowing what I know now if I had my time again I probably be able to do it in 6-12 months.

I trained as a Certified Health Coach so I could teach other people the exact skill that worked for me — not by telling them to give up alcohol, but by helping them fall in love with drinking less.

I've watched dozens of booze hounds go from feeling out of control to feeling proud of themselves, including plenty who told me at the start they thought they were "too far gone" for this to work.

I'm not asking you to become someone who doesn't drink. I'm going to help you become someone who drinks less, on your own terms, one baby step at a time the same way I did.